A "Challenger" starts the game by flipping over a category card such as "When I Drink Tequila I..." They then challenge each person at the table one by one by flipping over a letter card which has a random letter of the alphabet on it. The first person (between the challenger and the person they are battling) to shout out a word or short phrase fitting the category and starting with that letter, wins the letter card. For example with this category if an S is flipped over you could yell “Streak!” The person with the most letter cards at the end of a round is declared the winner!